The power of one ecosystem: how Valk Exclusief centralized all self-service payments

Guests expect a seamless experience the moment they walk into a Valk Exclusief hotel.
Yet behind every coffee, snack or on-the-go purchase sat a complex mix of machines, payment flows and systems that created friction for both guests and staff.
By unifying all self-service coffee payments through SmartNow and Adyen, Valk Digital (the internal digital and IT division) gained real-time control across every Valk to go-shop and removed complexity where it mattered most.
The result is simple: technology that stays in the background, teams that can focus on hospitality and guests who feel the difference without ever seeing the complex system behind it.