In this article, we give some examples of how (digital) vouchers can easily be used to increase your revenue, start new income models and get more and loyal customers. Let’s take a look at how SmartNow’s voucher system can help companies apply different marketing strategies on self-service machines. It is good to mention that our voucher system works out-of-the-box with our PayStation and any loyalty system connected with our API.
With thousands of connected self-service and vending machines in different countries, we see certain trends for upsell & cross-sell strategies in retail with vending and self-service machines. Below is a list of examples of how smart technologies help drive revenues and create a seamless customer journey.
With 350 fuel stations, BP is a large player in the Dutch market. They are fully committed to accelerating the energy transition and strive for the best customer experience. Part of this is providing hassle-free payment at their self-service machines.
The Belgian company Koffieman operates unmanned coffee bars along the road. Their machines craft your coffee like the best barista in town. All coffees are fairtrade and people can get great accessories with their coffee as well.