In this article, we give some examples of how (digital) vouchers can easily be used to increase your revenue, start new income models and get more and loyal customers. Let’s take a look at how SmartNow’s voucher system can help companies apply different marketing strategies on self-service machines. It is good to mention that our voucher system works out-of-the-box with our PayStation and any loyalty system connected with our API.
Our client Vissers Energy Group is a proud family business and has been around for more than a hundred years. The company operates a network of 56 fuel stations and quick-serve restaurants throughout the Benelux. Their shop formula Moments & More is the outcome of their strategy to focus on food, drinks, and experience: a place to enjoy and relax.
With thousands of connected self-service and vending machines in different countries, we see certain trends for upsell & cross-sell strategies in retail with vending and self-service machines. Below is a list of examples of how smart technologies help drive revenues and create a seamless customer journey.
With 350 fuel stations, BP is a large player in the Dutch market. They are fully committed to accelerating the energy transition and strive for the best customer experience. Part of this is providing hassle-free payment at their self-service machines.
The Belgian company Koffieman operates unmanned coffee bars along the road. Their machines craft your coffee like the best barista in town. All coffees are fairtrade and people can get great accessories with their coffee as well.
While planning ‘contactless payments’ on the self-service machines in their shops, TotalEnergies Marketing Netherlands faced the problems of closed systems. Now they switched to an ecosystem open to every self-service machine and payment provider.
ONE HUNDRED restrooms offers eye catching, innovative services. In a field that we don’t discuss every day: they operate premium public restrooms across Europe. Their aim is to increase human well-being: by changing the definition of a restroom break. It is a so-called full-service restroom formula at high traffic locations such as shopping malls, train stations and fuel stations.